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Research — Perplexity

How Perplexity recommends B2B SaaS brands

Research into Perplexity AI's brand recommendation and citation behaviour — how its real-time web search integration differs from closed-context LLMs, what sources it privileges, and how B2B SaaS companies can build stronger Perplexity visibility.

Content in Production

Perplexity Citation Research — coming soon

Perplexity's real-time web search integration creates unique citation dynamics. Unlike ChatGPT or Claude, Perplexity cites specific sources in its answers — making source authority and recency critical signals.

What's being produced
  • How Perplexity selects sources for B2B SaaS category queries
  • The role of source recency and authority in Perplexity citations
  • Perplexity Pro vs free-tier citation behaviour differences
  • How to optimise content specifically for Perplexity's citation patterns
  • Perplexity share-of-voice benchmarks across B2B SaaS verticals
In the meantime

Related resources you can use now

While this section is in production, these existing resources cover adjacent topics you'll find useful.

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