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Research — ChatGPT

How ChatGPT recommends B2B SaaS brands

Original research into ChatGPT's citation behaviour — what signals drive brand recommendations, how GPT-4o identifies authoritative sources, and what B2B SaaS companies can do to increase their share of ChatGPT recommendations.

Content in Production

ChatGPT Citation Research — coming soon

We are currently running a structured research programme analysing ChatGPT's brand recommendation patterns across B2B SaaS categories. Results will be published as primary research.

What's being produced
  • How ChatGPT selects brands for category recommendation prompts
  • Entity recognition signals that increase ChatGPT citation probability
  • GPT-4o vs GPT-3.5 citation behaviour differences
  • ChatGPT share-of-voice benchmarks across B2B SaaS verticals
  • Optimisation tactics validated against live ChatGPT queries
In the meantime

Related resources you can use now

While this section is in production, these existing resources cover adjacent topics you'll find useful.

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