Research — Google AI Overviews

How Google AI Overviews features B2B SaaS brands

Research into Google's AI Overview generation behaviour — what schema markup, entity signals, and content characteristics drive brand inclusion in AI-generated search results for B2B SaaS categories.

Content in Production

Google AI Overviews Research — coming soon

Google AI Overviews represent the most commercially significant AI search surface for B2B SaaS. Our research team is running structured analyses of brand inclusion patterns and optimisation signals.

What's being produced

Content formats most frequently included in Google AI Overviews
Schema markup types that increase AI Overview inclusion probability
Entity authority signals Google uses for brand selection
B2B SaaS category benchmarks for AI Overview share of voice
How traditional search rankings correlate with AI Overview presence

In the meantime

Related resources you can use now

While this section is in production, these existing resources cover adjacent topics you'll find useful.

Guide

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Introduction to AI SEO including how Google AI Overviews selects and features brands.

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AI SEO Services

Our AI Visibility programme includes dedicated Google AI Overviews optimisation.

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Schema Implementation

Schema markup engineering that improves your brand's inclusion in AI-generated results.

Free Tool

Free AI Visibility Audit

See your current Google AI Overview citation rate alongside all 4 other platforms.

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Find out where your brand appears (and doesn't) in ChatGPT, Google AI Overviews, Perplexity, and voice search. Takes under 60 seconds.

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