Privacy Policy

Webrinko ("we", "our", or "us") is an AI SEO agency that operates the website at webrinko.com and provides AI search optimisation, SEO, and performance marketing services to clients worldwide through a remote-first operating model.

If you have any questions about this Privacy Policy or how we handle your data, please contact us at hello@webrinko.com.

We collect the following categories of personal data:

Contact & enquiry data — name, email address, company name, website URL, and any information you include in messages sent via our contact form or book-call flow.

Usage data — pages visited, time on site, referral source, browser type, device type, and IP address (anonymised where possible), collected via analytics tools.

Communication data — emails and messages you send us, and records of calls or meetings where you have consented to notes being taken.

Cookie data — session identifiers, preference settings, and analytics identifiers. See our Cookie Policy for full details.

We use your personal data to:

• Respond to enquiries and provide quotes or proposals
• Deliver contracted services and manage your account
• Send follow-up emails related to your enquiry (legitimate interest)
• Send marketing emails where you have opted in, or where we have a legitimate interest and you have not opted out
• Improve our website, services, and content through analytics
• Meet legal obligations (invoicing, tax records, fraud prevention)

We will never sell your data to third parties or use it for purposes incompatible with those listed above.

Under UK GDPR and the Data Protection Act 2018, we rely on the following legal bases:

Contract — processing necessary to perform a contract you have entered into with us.

Legitimate interests — following up on enquiries, improving our services, and direct marketing to existing contacts, where these interests are not overridden by your rights.

Consent — marketing emails to new contacts who have explicitly opted in; and non-essential cookies. You may withdraw consent at any time.

Legal obligation — retaining financial records and complying with applicable law.

We share your data only with:

Service providers — tools we use to run our business (e.g. email delivery, CRM, analytics, scheduling software). All processors are bound by data processing agreements.

Professional advisers — accountants, lawyers, or insurers where necessary.

Regulators — if required by law or to protect our legal rights.

We do not transfer your data outside the UK/EEA without appropriate safeguards (Standard Contractual Clauses or equivalent).

We keep personal data only as long as necessary:

• Enquiry data from non-clients: up to 24 months from last contact
• Client data: for the duration of the engagement and 6 years thereafter (for legal/tax purposes)
• Marketing opt-out records: indefinitely, to honour your preferences
• Analytics data: as configured in our analytics tools (typically 14 months rolling)

You may request deletion at any time (subject to legal obligations).

Under UK GDPR you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — ask us to correct inaccurate or incomplete data
• Erasure — ask us to delete your data ("right to be forgotten")
• Restriction — ask us to pause processing while a dispute is resolved
• Portability — receive your data in a machine-readable format
• Object — opt out of processing based on legitimate interests or direct marketing
• Withdraw consent — at any time for consent-based processing

To exercise any of these rights, email hello@webrinko.com. We will respond within 30 days. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

We use cookies and similar technologies to operate and improve our website. For full details of what cookies we use and how to manage them, please read our Cookie Policy.

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, or destruction. These include HTTPS encryption, access controls, and regular security reviews. However, no internet transmission is 100% secure.

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of our website after changes are posted constitutes acceptance of the revised policy. For material changes, we will notify you by email where we hold your contact details.