Research — Gemini
How Google Gemini recommends B2B SaaS brands
Research into Google Gemini's brand recommendation behaviour — how it differs from ChatGPT and Perplexity, how its integration with Google's Knowledge Graph influences citations, and what B2B SaaS companies can do to improve Gemini visibility.
Content in Production
Gemini Citation Research — coming soon
Gemini's deep integration with Google's Knowledge Graph creates unique optimisation opportunities not available on other platforms. Our research programme explores these Gemini-specific citation signals.
What's being produced
- How Gemini uses Google's Knowledge Graph for brand recommendations
- Gemini vs Google AI Overviews — citation pattern overlap and differences
- Entity signals that specifically influence Gemini brand recommendations
- Gemini 1.5 Pro vs Gemini Flash citation behaviour for B2B SaaS
- How Google Search rankings correlate with Gemini citation probability
In the meantime
Related resources you can use now
While this section is in production, these existing resources cover adjacent topics you'll find useful.